ABOUT THE ALROOYA COMPANY

Al-Rooya means Sweet Dreams

About us

Al-Rooya is a novel and innovative company based in Dubai, UAE since 2017. We provide complete turnkey solutions for local customers and likewise help in the efficient distribution of our high-quality products not only in the UAE but also in the GCC and Asia Pacific regions. Our company, with a dedicated team of 50 employees, has three spacious warehouses for products.

Vision

Al-Rooya General Trading LLC aims to provide top-notch services and high-quality fitness products, while continuously improving our company for a healthier future alongside our valued customers and suppliers. We are dedicated to building long-term relationships and demonstrating a strong will to succeed in all aspects of business.

Mission

We provide outstanding products with delicious and unique flavors that cater to every taste, delivering complete satisfaction alongside strong physical, mental, and emotional benefits. We prioritize financial integrity, discipline, reliability, and trustworthiness while fostering meaningful relationships and valuing and respecting everyone we work with.